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Notes de l'Aula Oberta: Cassandra and Viñarock

Finally comments on the work.

As a general comment I would give you all the feclicidades because I think you understood the basics of interactive communication. I draw on the work, where some are "more currades" than others, but overall the level is high.

thanks again to all and that you go mu bienn! The assessment will be to put a note + reviews presentations. I do not think there's any surprise, since the note, as is evident is proportional to the time spent at work, which is the league, who has devoted more time and who less.
In any case proceed:

Note Cassandra's Dream : 7.5

Comments:
Overall a remarkable job, but to be notable I miss you following: a.

Lack of information on media plans, and only planned on a website. I understand that only information at MSN have found, But grace was that call in the middle and ask them how much the CPM, etc, etc. B.

Missing measurable objectives .... always have to clear them ... abstract goals is to have many good, but you should go with measurable objectives, but how would measure the success or otherwise of campaigns / communication activities? C.

Lack concrete duration of the campaign

c. The remaining comments are more quisquillosillos: 5.8% and 6.4% (slide 14) are Internet users. Do not quite understand this slide. Slide 13, I think there are recent data from the EGM. The annual maintenance microsite, do you really not last less than a year of expectation and promotion of the film? Extend it over a year is impossible ...

note is the work you've done the Blog. Right then! Commentary

rest??

Viñarock Note: 6

In general the work is correct. My comments are:

1. In general, I find that the presentation is missing important aspects specify how the target (not unlimited, is for people between 18 and 35 years for example, and although the network is GLobal There are those who point out that we go to the national target ... but that is if incluís foreigners should also be included in the international media media plan), the duration of the campaign , objectives (there are too generic objectives, which mixes the goals of the organization with the objectives of the campaign and no measurable objectives (eg the goal of the campaign understand that it is: create a contest through a microsite that consumer loyalty to this event, conbseguir that 30% of those attending the last issue involved and both are loyal).

2. I find missing a media plan. This means you made an estimate of how much the CPM in selected media, but have not finalized how many prints are you going to "buy" to a customer that is basic. NO you can see how many impressions and what means / media are going out.

3. "Quisquillosilladas" who speak of data always have to remove the source (slide 12, 14). In the network never, ever have to wait until you hang up the link and then you hang it. The network, into which the posts always altruistic ... you do an action of PR is to send a press release and the blogs you want and publish it if you offer them if or if a link ....

A research of websites that is fine.

Comments??